If you enter anything in this field your comment will be treated as spam:
I have lived in this area for 17 years - the name "Beverly Grove" is perfect!
I thought Rosalie the Realtor came up with the name "Beverly Grove" she uses it in all of her ads.....
Beverly Grove is actually a very good name, its already beginning to catch on among people who live here.
I agree with Mike in that it might be good for property values as well.
The best thing about my area between WeHo and BH is the location. You feel like you're right in the middle of the city and there's every kind of shop and restaurant within walking distance. The residents are friendly, too! The downside is rush hour traffic and noise from garbage trucks. Since the building next door has a different waste mgmt. company, the amount of noise is doubled.
I read these sections to find out about the neighborhoods--my favorite thing is when people sit around and argue about the name of the place where they live for thirty comments and give me virtually no sense of their neighborhood (a handful of you excepted). Is "Beverly Grove" really so terrible a name that it is worth this much effort? Especially since barely 2 or 3 of you seem to agree on what it should be called? I'm sure if I check in at the end of 2011 I will find twenty more comments on the same boring, pointless topic. Thanks for the waste of time.
I've lived here for six months now and like to tell people I live in SoHo . . . South Hollywood.
I prefer SoHo to Beverly Grove, Beverly Hills Adjacent, or Miracle mile.
First, a great thanks to the L. A. Times for putting together such a comprehensive and easy to use site.
I appreciate those concerned with the lack of history this name has but for the sake of clarity, I like it. When folks want to know where I live it describes perfectly the area between - like them or not - two of the best known landmarks in L.A. The Beverly Center and the Grove. I think that's good for property values too. As for the complaint about naming an area after a commercial development, that's exactly where the name "Hollywood" came from.
I have lived in the Beverly Grove community since December 2009. I love that it's close (walking distance, even) to some of the best spots in West LA: The Grove, The Beverly Center, Wilshire Blvd, Beverly Connection, 3rd Street. It's a 15 minute drive to Santa Monica and a 10 minute drive to the heart Hollywood and a 5 minute drive to Beverly Hills. The traffic is rarely unbearable, especially compared to other parts of LA. It's a safe neighborhood, but a little expensive. The people here are young, creative, friendly. I love going for morning and afternoon jogs in the area just to see the sights and people watch. There's no place I'd rather live.
Did the Grove pay for this advertising? Just wondering because they're not even in this mapped area and we have no groves.
the northern parts of this area were referred to as "melrose" (when annexed by the city of los angeles in the 20s) with the larger area commonly considered to be "western hollywood". the hollywood stars baseball team played at the stadium on the corner of fairfax and beverly into the 60s. ironically the city of west hollywood effectively co-opted the area's name with it's formation in the 70s (with parts of the new city falling to the east/north/west of the northern boundary. the politics of annexation brought this area into the city of los angeles in the 20s and worked to strip its association with old hollywood (beginning hollywood's decline as a regional center) - but its origin as a suburb of hollywood are well known. i'd welcome the city of los angeles recreating the old neighborhoods around the historic centers of commerce - in this case continuing the revival of hollywood as the regional center for the area vs what has been the city's practice of artificially "creating" neighborhoods based on the gerrymandered ethnic and racial desires of the city fathers (sic).
Curious that no one mentioned the obvious, that "Beverly Grove" is part of Beverly-Fairfax. Living here for nearly 35 years, I usually tell people I live in the Fairfax area or in Beverly-Fairfax, and nearly all understand. For those not clear on where that is, then I simply say it is the Miracle Mile area.
hmmmm... I think South should be extended to inc. Pico Blvd. PICO's where its at ppl!
It should be called Beverly Heights after the two streets that run through it - Beverly and Crescent Heights.
I do like Baja Weho though....
But honestly, you map guys messed up by splitting the area around Fairfax to west and east portions. That area has alwasy been Fairfax District.
I grew up just west of Fairfax and a block north of Melrose. I thought I lived in the "Fairfax/Melrose" area of town. Seeing this map, I now refer to it as: "Baja WeHo"
Neither the Farmer's Market nor the Grove are within the boundaries of this map. However, it crossovers the two cities of West Hollywood and Los Angeles. This area is young, vital and trendy. It's a mecca for creative insustries. The largest business in the area is Cedars Sinai Medical Center. Its buildings are everywhere. The Beverly Center and the Beverly Connection are the prominent malls. We have relatively few hills, no woods, no groves, just lots of shops and restaurants and medical facilities, plus lots and lots of homes.
Beverlyland - a tribute to Beverly Park's, Ponyland and Kiddyland.
Beverly Park (see above)
Oh I get it, the neighborhood used to be called "Beverly Farmer's Market" but thanks to Caruso's recent face lift we've been rebranded. Progress never felt like such a kick in the pants! Thanks LA Times!
Whatever the name, this is one of the most dynamic, powerful, celebrity-rich filled neighborhoods in the city. There is much to do in the neighborhood, and many MANY landmarks, including: The Beverly Center, Cedar-Sinai Med Ctr, and the many trendy boutiques found along Robertson, Melrose, San Vicente, Beverly, La Cienega, La Brea, and 3rd. This area of L.A. competes with the neighboring cities of Beverly Hills and West Hollywood and continues to emerge as a popular destination for Angelinos.
I agree with what appears to be the majority here --the name Beverly Grove district is just stoopit. How about the "Beverly / Cienega District" or "Vincente / Beverly District?"
I grew up on Orlando and still have family there. I always called the area the "Miracle Mile." LA City Fire Station 61 has "Miracle Mile" on the back of their engine. I'd like to stick to that name, "Beverly Grove" just doesn't have the right ring to it.
Here is what it means to me! Ear shattering noise from the SLS Hotel trashing their glass, if you can imagine it, in the wee hours of the weekend and on Monday mornings from 5 AM to 11 AM. I live at the end of Colgate Avenue right at the rear of the hotel.. anyone who decides to live anywhere near this horror is mad! And new construction is planned for the lot (now leased by BMW) across the street..
Why don't they just call it the Beverly District?
I don't live there but I work there.....hate the traffic! and the rude drivers.....love working on 3rd st.....very dynamic, friendly business owners neighbors.....Check out Hands-on 3rd and the bookstore next to it.....they are great!!!
My Grandparents lived in Beverly Grove.
They're long gone, as I am 61 years of age.
I have fond memories of the neighborhood, growing up around there. I practically lived at Farmers Market, attended baseball games at Gilmore Field, even sat near Bill Frawley (Fred Mertz) at many of the games.
For me, that part of town is full of not only ghosts but many fond memories.
I still like to sit in Swingers Coffee Shop/Diner and watch the traffic, both auto and pedestrian, go by.
OK, now with Magnolia Bakery moving in, 3rd Street has a BIG stamp of "arrived" all over it. As such, I think the naming of this area needs to continue evolving, and we should move on from Beverly Grove and embrace "Third Street" as the name. I'd be willing to bet that the realtors will once everyone is talking about 3rd Street like they do Robertson and Melrose.
Speaking of which, those streets should also be the names of the neighborhoods to the north and west of Third Street (aka Beverly Grove). Nobody in their right mind is going to say or write that "Melrose and Robertson Avenues are part of the exciting Beverly Grove district of Los Angeles." That would be lame. Really lame.
This is among the most walkable areas in the city, with things packed into clusters of things to do based on these main districts. It needs to be broken down further than other areas. Further, the Times "Map Gods" need to be a bit flexible with this area as it is impossible to literally take these irregular borders with two other cities and call it a cohesive neighborhood.
I've heard the area of Robertson around here called "North Robertson" to distinguish it from Pico-Robertson, and there is no way to deny that this area of Robertson, spanning three different cities, is a distinct neighborhood.
you people are idiots, the neighborhood is not named after the freaking mall. Beverly Grove is a nice name that could refer to any number of things. what about the city of garden grove? or the multiple streets named orange grove? this whole land was farming area before anyone was here, the name makes perfect sense. dont get your panties in a bunch
I'd go with Beverly Center or West Beverly. Also would prefer South West Hollywood (SoWeHo) to East Beverly Hills.
Calling this area "Beverly Grove" is wrong. I suggest "Beverly Melrose." A nieghborhood's name should connote its identity. As a resident, I find "Beverly Grove" offensive.
I live Beverly Grove-adjacent in West Hollywood. Which prompts me to ask, When are you going to cover other cities - WeHo, BH, CC, SaMo? To those of who live there, they are as relevant, or more relevant than LA.
I like the name. Thank you for solving this one for me. Now I know what to say when asked in what part of LA I reside!
This should definitely be called West of Fairfax or something similar. This area is popularly recognized as the Fairfax District. The Grove and Farmers Market aren't even physically located in the "neighborhood" and weren't even given their own neighborhood because they aren't located in a residential geography. Is this an attempt to please all the major LA Time's advertisers located at the Grove who are located in what appears on the Times map to be an adjacent no-man's-land to Fairfax? It smacks a bit like the Grove's developer, Rick Caruso, in a Conquistodor's suit planting a flag across the street from his business and declaring all he sees as Beverly Grove. We Fairfax natives are looking back eastward and scratching our heads at the LA Times heralding the Grove's message. Why name a neighborhood after a mall that the neighborhood's residents mainly associate wth traffic congestion?
The Grove is actually named after an old orange orchard that used to stand in its place. In fact, the whole area was once comprised several large orchards. So Beverly Grove isn't that much of a misnomer.
I concur: name it after the Farmers Market if you must pay homage to a shopping institution, but don't name it after the Grove.
Granted, an area I have never been able to name myself...used to call it SugeWood due to my proximity to Suge Knight's Death Row office, but that's long gone as well.
The name Beverly Grove didn't exist before just a few years ago. That area is what I always thought of as the western Fairfax District with a little bit of western Miracle Mile thrown in. Why name neighborhoods after malls that were around 80 years before those malls were built?
Up until 1922, most of the area on this map was known as South Hollywood.
In 1923, the area bounded by Fairfax, Wilshire, San Vicente/La Cienega and 3rd Street, was sold in lots as the Wilshire-Fairfax Tract.
The sad thing is that the entire area should be known as Hancock Park, considering that this is the land where the Hancock Family lived and where Hancock Park and Hancock Park School are. The housing tract east of Highland should never have been allowed to be called Hancock Park.
Horrible name. Is there even a significance to the "Grove" portion of the name?????? Honestly???? Just pull that one out of a hat, guys? The Grove is not even IN this neighborhood. The mall that IS is the Beverly Center...
Beverly Hills Adjacent
Honestly, call it anything but "Fairfax" or "Beverly Grove." Just don't call it late for dinner.
According to the map, it doesn't even look like The Grove is located inside "Beverly Grove"
Since when do we name our neighborhoods after shopping centers? Isn't it the other way around? Or is there another "grove" in the area that I am missing?
This page was created by the Data Desk, a team of
reporters and Web developers in downtown L.A.